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	<title>Comments on: The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together</title>
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	<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together</link>
	<description>Social Media and Public Relations Consulting � PR Squared</description>
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		<title>By: Advertising Comes After Relationships</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-8#comment-18939</link>
		<dc:creator>Advertising Comes After Relationships</dc:creator>
		<pubDate>Mon, 04 Jan 2010 15:22:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr-squared.com/?p=1552#comment-18939</guid>
		<description>[...] response rates and poor credibility&#8221; are all ameliorated if the brand takes&#160;the Awareness Scale approach in which Social&#160;Media&#160;feeds&#160;both PR and Advertising, both of which then [...]</description>
		<content:encoded><![CDATA[<p>[...] response rates and poor credibility&rdquo; are all ameliorated if the brand takes&nbsp;the Awareness Scale approach in which Social&nbsp;Media&nbsp;feeds&nbsp;both PR and Advertising, both of which then [...]</p>
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		<title>By: FUTUREPersp (FUTUREPerspective)</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-8#comment-18769</link>
		<dc:creator>FUTUREPersp (FUTUREPerspective)</dc:creator>
		<pubDate>Sun, 27 Dec 2009 00:08:27 +0000</pubDate>
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RT @talla4: The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
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<p></a><br />
RT @talla4: The Awareness Scale: How Social Media, PR &#038; Advertising Now Work Together [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: My Favorite Tweets &#171; Salt and Light</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-8#comment-18680</link>
		<dc:creator>My Favorite Tweets &#171; Salt and Light</dc:creator>
		<pubDate>Mon, 21 Dec 2009 20:51:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr-squared.com/?p=1552#comment-18680</guid>
		<description>[...] From PR Squared&#8230;The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together [...]</description>
		<content:encoded><![CDATA[<p>[...] From PR Squared&#8230;The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together [...]</p>
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		<title>By: Who should own Social Media, the PR team or the Ad Team? - The Podcast #SM</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-8#comment-18520</link>
		<dc:creator>Who should own Social Media, the PR team or the Ad Team? - The Podcast #SM</dc:creator>
		<pubDate>Tue, 15 Dec 2009 17:17:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr-squared.com/?p=1552#comment-18520</guid>
		<description>[...] The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together (pr-squared.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together (pr-squared.com) [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Social Media &#38; Public Relations: Case Study</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-8#comment-18480</link>
		<dc:creator>Social Media &#38; Public Relations: Case Study</dc:creator>
		<pubDate>Tue, 15 Dec 2009 13:47:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr-squared.com/?p=1552#comment-18480</guid>
		<description>[...]  [...]</description>
		<content:encoded><![CDATA[<p>[...]  [...]</p>
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		<title>By: Email Marketing Tracking Software For The Advance Communication</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-8#comment-18390</link>
		<dc:creator>Email Marketing Tracking Software For The Advance Communication</dc:creator>
		<pubDate>Sun, 13 Dec 2009 07:16:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr-squared.com/?p=1552#comment-18390</guid>
		<description>[...] The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together (pr-squared.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together (pr-squared.com) [...]</p>
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	<item>
		<title>By: Cadence</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-8#comment-18383</link>
		<dc:creator>Cadence</dc:creator>
		<pubDate>Sat, 12 Dec 2009 14:42:29 +0000</pubDate>
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		<description>This is an excellent example of how awareness is the key area of growth through the impact of social media on public relations and advertising techniques. People are all around just more aware of what is going on, and as we all know, an increase in awareness can easily lead to an increase in revenue and positive reputation. By raising the bar in awareness, a company is experiencing growth in PR and Advertising. This is how social media is changing tactics employed by professionals to fertilize interest rather than begging for profit.</description>
		<content:encoded><![CDATA[<p>This is an excellent example of how awareness is the key area of growth through the impact of social media on public relations and advertising techniques. People are all around just more aware of what is going on, and as we all know, an increase in awareness can easily lead to an increase in revenue and positive reputation. By raising the bar in awareness, a company is experiencing growth in PR and Advertising. This is how social media is changing tactics employed by professionals to fertilize interest rather than begging for profit.</p>
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		<title>By: David Locke</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-7#comment-18330</link>
		<dc:creator>David Locke</dc:creator>
		<pubDate>Mon, 07 Dec 2009 22:36:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr-squared.com/?p=1552#comment-18330</guid>
		<description>So what is the Awareness Scale? Where is it defined?</description>
		<content:encoded><![CDATA[<p>So what is the Awareness Scale? Where is it defined?</p>
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		<title>By: GreenBuzzAgency (Green Buzz Agency)</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-7#comment-18308</link>
		<dc:creator>GreenBuzzAgency (Green Buzz Agency)</dc:creator>
		<pubDate>Sat, 05 Dec 2009 19:34:34 +0000</pubDate>
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The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together [link to post] via @emerille&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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<p></a><br />
The Awareness Scale: How Social Media, PR &#038; Advertising Now Work Together [link to post] via @emerille</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: GreenEcoVoice (Sandy Guerriere)</title>
		<link>http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together/comment-page-7#comment-18307</link>
		<dc:creator>GreenEcoVoice (Sandy Guerriere)</dc:creator>
		<pubDate>Sat, 05 Dec 2009 19:33:34 +0000</pubDate>
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RT @3greenangels: RT @tdefren The Awareness Scale: How Social Media, PR &amp; Advertising Now Work Together [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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RT @3greenangels: RT @tdefren The Awareness Scale: How Social Media, PR &#038; Advertising Now Work Together [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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