Comments on: The Future of Movie Marketing

By: elliotrock (Elliot Rock)

elliotrock (Elliot Rock) — Wed, 09 Dec 2009 22:15:15 +0000

Twitter Comment

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By: jasmine

jasmine — Wed, 02 Dec 2009 13:32:34 +0000

Yes obviously there are many potential reasons to see a movie. Some of us love to watch our favorite stars film, so we watch only his/her films. Nice Post.

By: david zi3tz

david zi3tz — Thu, 26 Nov 2009 21:31:43 +0000

Ugh… Thanks for blabbing our idea all over the place… You shoulda called us first

By: Rachel Luxemburg

Rachel Luxemburg — Tue, 24 Nov 2009 19:02:14 +0000

Hollywood is taking baby steps in the direction of engaging, although I suspect given the long lead times & difficulties of casting that Twitter votes for “who gets the role” might be a long time coming. A twitter contest for a walk-on in a weekly TV show, that might be more feasible though.

But back to movies. “Avatar” is trying some new things along with the traditional techniques of trailers & a splashy movie site – an AIR app with Twitter, Flickr, and YouTube integration: http://www.avatarmovie.com/air/

[Obligatory disclaimer: I work for Adobe, and Adobe has been working closely with the Avatar team on this project]

By: Kelly

Kelly — Sat, 21 Nov 2009 22:33:24 +0000

It’s an interesting idea. Certain groups of people would definitely go nuts if they were able to participate in the film making process. But I wonder how realistic this is for a movie that wants to be taken seriously by the mainstream audience. Maybe George Lucas or Tarentino could make this work if their film was particularly targeted. However, the minute Spielberg or Scorsese participated people would revolt. Having the audience actively participate in the production of a film is the ultimate sellout and undermines the artistic integrity of a director. Is there a way to bring social media into a movie without selling out? Or is this kind of audience involvement reserved for cult films and B-movies?

By: The Future of Movie Marketing – Textifying

The Future of Movie Marketing – Textifying — Fri, 20 Nov 2009 10:06:43 +0000

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By: Todd Defren

Todd Defren — Fri, 20 Nov 2009 02:08:25 +0000

Like I said, Meghan, that was just one example of an idea. Let’s not get stuck on one tactic.

By: Akash Sharma

Akash Sharma — Thu, 19 Nov 2009 12:21:44 +0000

Awesome post saw the movie-social media connection being portrayed for the first time.You are right on the point that studios have to understand that being social before the release is very important as that helps to create buzz.As mentioned above Pixar has done quite well in maintaining relations with there movie audiences and I suppose the credit goes to Steve Jobs’s expertise in doing such stuff.
I think the best way to reach there target before the release would be to figure out how to socialize behind the scene action that is the making part as that can prove vital in creating the right kind of buzz.

By: Howard Greenstein

Howard Greenstein — Wed, 18 Nov 2009 23:20:14 +0000

In a recent clip from web2.0 in SF Peter Guber of Mandaly compared the marketing for 2012 (cost of film + marketing was about 500MM dollars!) to Paranormal Activity (15k for the film, lots of guerrilla marketing) – both wanted $ at the box office, but Paranormal has a much quicker return on investement.

By: paula Smith

paula Smith — Wed, 18 Nov 2009 14:15:32 +0000

I really enjoyed reading this. I believe the future of marketing movies needs to occur earlier, especially for the indie movie.

I am building a database of interested individuals for my family comedy feature, CARUSO AND THE SWORD, about a teen who discovers the sport of fencing, almost a year before we even start filming.

The funding and distribution of films is risky. But I believe the decision to contribute time, effort, or money into a film is easier when the movie has an eager ready-made audience.