Comments on: “Too Smart For Your Own Good?”

By: swerveball (Gary Buchan)

swerveball (Gary Buchan) — Fri, 04 Dec 2009 09:44:32 +0000

Twitter Comment

“Too Smart For Your Own Good?” [link to post]

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By: Meghan p.

Meghan p. — Thu, 19 Nov 2009 09:46:31 +0000

Allowing the customer to feel if they are a part of the brand is one of the best advertising and PR tools out there and social media is a vehicle to achieve that. Unfortunately or fortunately, depending on the case, companies are not the only ones advocating or producing buzz for their brand, but brand loyal or brand-loathing customers are. Sometimes when coming up with strategy for a new campaign it is easy to get wrapped up in things that are over-conceptualized and will probably lack optimal results. Sometimes the easiest route is the best and social media is providing this now.

By: tvorse (Tim Florek)

tvorse (Tim Florek) — Wed, 11 Nov 2009 19:17:44 +0000

Twitter Comment

'Too Smart For Your Own Good?'PR-Squared [link to post]

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By: David’s Weekly Tech Reader - 93South – Thoughts on New England Web 2.0

Mon, 09 Nov 2009 01:36:43 +0000

[...] “Too Smart For Your Own Good?” [...]

By: d2k (Doug Winfield)

d2k (Doug Winfield) — Sat, 07 Nov 2009 03:36:45 +0000

Twitter Comment

RT @davko1: @tdefren Never good to lose to Shiny Object syndrome, still they're probably not the clients u want anyway. [link to post]

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By: Michael, ATT Uverse Coupons

Michael, ATT Uverse Coupons — Fri, 06 Nov 2009 03:38:49 +0000

A really good article, it’s a syndrome you can’t really take off easily not until they realize it’s not doing them any good. Not because it works for others, it could also work for you, maybe yes but there’s a lot need to be considered.

By: Bournesocial (Michael Bourne)

Bournesocial (Michael Bourne) — Thu, 05 Nov 2009 09:35:35 +0000

Twitter Comment

RT @tdefren “Too Smart For Your Own Good?” [link to post] Shiny Happy People Holding Hands...definition of social media?

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By: candacemcc (candacemcc)

candacemcc (candacemcc) — Thu, 05 Nov 2009 09:33:33 +0000

Twitter Comment

Timely (for me) and right on the mark.. RT @tdefren “Too Smart For Your Own Good?” [link to post]

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By: emi_f (Emilie Fuchs)

emi_f (Emilie Fuchs) — Thu, 05 Nov 2009 09:19:33 +0000

Twitter Comment

Do we, PR people, lose competitions due to excessive realism ? RT @tweetmeme “Too Smart For Your Own Good?” [link to post]

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By: David Shantz

David Shantz — Thu, 05 Nov 2009 03:48:24 +0000

The whole model is a fundamental change, not just advertising vs. PR but Messaging as a function of a giant Robot with a megaphone to a more rational interaction that resembles a conversation. The customer becomes part of the brand. Developing organizing principles around achieving a wholesale change of a broken system…. Let’s get together, perhaps we can tackle it together… http://www.magnity.com