If Mainstream Media Has a Future …
If the mainstream media has a future, it is (hopefully!) going to look like this:
This is some pretty slick stuff — and previews not only hot web tablet technology but also could provide a glimpse of what “Web 3.0″ might look like.
I hear you groaning about the “Web 3.0″ moniker. I won’t use it again anytime soon. But to my way of thinking, the next-next iteration of the Web will feature more stunning design elements, more “embedded” and intuitive shareability functions, and, more on-the-fly customization – all of which feature prominently in this video from TIME, Inc.
Dunno about you, but I am drooling a li’l bit. (And not just at the SI Swimsuit portion of this video!)
By the way, the not-so-obvious but still important concept worth pondering: fast-moving, good-looking, highly technical but intuitive approaches like this could set a new line of defenses around the mainstream media.
Bloggers may be able to compete on intellect, price, and speed, but if the MSM can continue to compete on those levels as well as deliver content on rich media platforms like the one featured here, it points to a less-bleak-than-we-thought future.
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Social Media Comments
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RT @TDefren: Mainstream Media’s Future “less-bleak-than-we-thought.” [link to post] -
RT @TDefren: Integral to Web 3.0? Stunning design, embedded & intuitive shareability & more on-the-fly customization. [link to post] -
RT @TDefren: Mainstream Media’s Future “less-bleak-than-we-thought.” [link to post] < -
That or NYT’s Skimmer http://bit.ly/732LDB RT @TDefren: If the MSM has a future, it looks like this: [link to post] -
YEAH RT @TDefren Integral to Web 3.0? Stunning design, embedded & intuitive shareability & more on-the-fly customization. [link to post] -
I bet @ryanfitz124 will FREAK OUT when he sees this: RT @TDefren Mainstream Media’s Future “less-bleak-than-we-thought.” [link to post] -
What mainstream media might look like in the future. (via @TDefren) [link to post] -
Mooi spul dat 3.0 RT @TDefren: Integral to Web 3.0? . [link to post] -
Integral to Web 3.0? Stunning design, embedded & intuitive shareability & more on-the-fly customization. [link to post] (via @TDefren)
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This is great Todd. I’m also drooling but not only at the SI preview but also at the numbers at the end: 2010. So close. Thanks for sharing! –Paul
Thanks so much, Todd! As PR pros, we need to always be on the cutting edge of media, both social and mainstream. Seeing this iteration of what MSM could someday look like is certainly one of the most exciting things I’ve seen thus far. If MSM is going to survive, this is most likely going to be the reason.
Tessa Carroll
http://www.blogs.vbpoutsourcing.com
To be honest, I figured mainstream media would go this way. Radio is already streaming audio, and with the new wireless internet coming out soon that apparently can stream 1080p, media might as well throw everything they have online.
Todd, Very cool…but what about the ads? He showed one little, itty bitty ad in all of that content, so the question is:
Is this a subscription service?
Or is it still ad supported? If so, like mobile ads? Bleh…
It’s great that mainstream media is finally getting on board. But the question for them, and us, is still: who’s going to pay for all of this?
I understand the importace of bringing the “magazine to life”, and can not wait to see where this goes. I like the “sharing” aspect, as it was very simple. At the same time, I would have liked to see some additional “Social Functionality” integrated within the presentation. Ratings/reviews/Article commenting…….they could have easily talked to that functionality for 5-6 seconds within the video.
Mike
What is on the top of my mind as we totter into 2010 is how I and my colleagues can best prepare the next generation of communicators to take the post graduation plunge into Todd’s “next-next” world. And one way in which I see that preparation happening is for you folks, as today’s practitioners, providing us, today’s educators, with your feedback, suggestions..and offers to visit our classrooms as guest lecturers. Tell us what you see now ON the horizon but OVER the horizon…what IS “next-next” and what should we be passing on to our students? I know the writing/editing/planning/etc. portion of the mix will not go away, but will it change in some way? We have these conversations almost daily at Curry College; I would love to hear from you as well!
Hi, there, Kirk at Curry College. I am South Shore based as well. The best thing you can do for your students is to teach them that they must expect to be lifelong learners. There are many ways to learn, formal and informal, but we all keep at it or we fall behind. Right?
Observation #1: do I really want or need to LEARN how to read a magazine?
Observation #2: I was a Digital Equipment Corp. when books and other printed materials moved from manual layout to software assisted layout. No more paste up guy jobs. It would appear that this zowie format will require a new generation of reporters, videographers, etc. who will be able to process stories into this technology QUICKLY. My only question is… can you produce a monthly magazine with all these techno-goodies at a price people are willing to pay? Can SI stay profitable with this model?
Just wondering.
Well, well , well. As a publisher who’s a bit behind the tech curve, I can only stand back and marvel at what this can mean to companies like mine. We do print, sure – but as we merge our paper content with the content we do for video and television (we’re a hobby publication), I can only see great things for the future.
Stunning website, but isen´t theremissing some comments?
Integral to web 3.0?