If the mainstream media has a future, it is (hopefully!) going to look like this:

This is some pretty slick stuff — and previews not only hot web tablet technology but also could provide a glimpse of what “Web 3.0″ might look like.

I hear you groaning about the “Web 3.0″ moniker.  I won’t use it again anytime soon.  But to my way of thinking, the next-next iteration of the Web will feature more stunning design elements, more “embedded” and intuitive shareability functions, and, more on-the-fly customization –  all of which feature prominently in this video from TIME, Inc.

Dunno about you, but I am drooling a li’l bit.  (And not just at the SI Swimsuit portion of this video!)

By the way, the not-so-obvious but still important concept worth pondering: fast-moving, good-looking, highly technical but intuitive approaches like this could set a new line of defenses around the mainstream media.

Bloggers may be able to compete on intellect, price, and speed, but if the MSM can continue to compete on those levels as well as deliver content on rich media platforms like the one featured here, it points to a less-bleak-than-we-thought future.

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