There was some hubbub a couple of weeks back about Twitter traffic hitting a rough patch. This was explained away by several factors, e.g., the stats didn’t adequately account for the number of Twitter users who use 3rd party apps.
(For my part, I rarely visit Twitter.com and I am not unusual in that regard.)
Anyway: it doesn’t matter.
It’s not just about Twitter. Whether Twitter has long-term viability is inconsequential to the Big Ideas either spawned or vigorously cultivated by Twitter’s success.
Open APIs spawning hundreds upon hundreds of fun, robust 3rd party apps — which, like the iPhone, creates an ecosystem (within an echo chamber) of brand advocates banging the drum for the master brand.
Ad-hoc social activism.
Grassroots support (technical, emotional, etc.)
Twitter is going to be as impactful as “blogging” – writ smaller, cooler, faster, and more geographically relevant.
I’d provide links demonstrating all these points, but I barely had time to eke this out as it is. Just thinking out loud, folks. However, as always, I’m keen to hear your thoughts!
Posted on: December 2, 2009 at 1:49 pm By Todd Defren