Absolutely hilarious – cracking up here in the home office. The formulaic, brainless presentation of the news–this guy’s just *nailed* it–is precisely why I can’t watch it. I start screaming at the television (seriously). Local news (the dog stories; the Vox pop clips with the neighbor of a suspected killer saying, “I can’t believe this; he’s such a nice man. I was just talking to him as we brought out our garbage this morning;” the VNRs with doctors/patients *obviously* from somewhere else…) especially kills me.
Thanks for sharing this, Todd. It is “laugh out loud” funny! Leave it to the Brits to nail it! As a former broadcast person and now in the PR business, I hope that my “brethren and sistren” in the media, broadcast in particular, see the humor in this.
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Brilliant! What i learned in kindergarten. Newswipe wins at show not tell.
We all need to have more fun with our marketing/advertising. It works better too! This is ba-rilliant (and funny)
Having served over 5 years in video production, this couldn’t be more spot on. (save light sabres, of course, but brilliant touch!)
Absolutely hilarious – cracking up here in the home office. The formulaic, brainless presentation of the news–this guy’s just *nailed* it–is precisely why I can’t watch it. I start screaming at the television (seriously). Local news (the dog stories; the Vox pop clips with the neighbor of a suspected killer saying, “I can’t believe this; he’s such a nice man. I was just talking to him as we brought out our garbage this morning;” the VNRs with doctors/patients *obviously* from somewhere else…) especially kills me.
Thanks for sharing this, Todd!
This couldn’t be any more true. I laughed forever. I’m posting to all my news friends.
Love it! When I get to Television in my Mass Comm class at Curry College, this is going to lead the show!
Thanks for sharing this, Todd. It is “laugh out loud” funny! Leave it to the Brits to nail it! As a former broadcast person and now in the PR business, I hope that my “brethren and sistren” in the media, broadcast in particular, see the humor in this.
Hilarious.