Even as Social Media has quickly become integral to corporate communications strategy, it also presents a very, very new model, with new challenges.
As in any new endeavor, questions arise about ethical boundaries. As discussed in the recent Slippery Slopes post, those boundaries are rarely marked by a bright line. “Shades of gray” need exploration.
With this in mind, I asked my senior staff to outline for me the ethical questions they had faced with clients in the past 12 months.
The ensuing dialogue was fascinating. I was often at a loss for answers. We muddled through, though, and I want to share the results with you in a SERIES of posts related to our real-world Social Media Ethics challenges.
I am not going to commit to a once/day or once/week schedule, cuz I’m one of those underpromise/overdeliver guys, but my blog posting schedule for the next little while will predominantly be exploring each of these 7 ethical dilemmas in turn.
Throughout the series, I will be very eager to hear your feedback — and your pushback, whenever you feel we may have gone off the rails … because in some instances, we might have done just that. (Cue ominous music…)
Where I felt doubt, where I think we may have gone wrong, I’ll be straight-up candid about it, and will try to avoid defensiveness.
UPDATE: the Social Media Ethical Series was among the most popular ever published on the PR-Squared blog. Thanks to all who coached, coaxed and caviled. Here are the posts for future reference…
Posted on: January 25, 2010 at 8:00 am By Todd Defren