Why would we pick the single most saturated PR market in the country to open our 3rd office? Where do we find the gumption to suggest our handful of startup personnel can lead & win, when it comes to Social Media and PR in NY?
Plenty of reasons.
Number one – our Consumer PR practice has grown by leaps and bounds in the last 2 years, to a point where it represents approximately 50% of our revenues. If you’re going to be a serious player in this arena, you simply need to be in the Big Apple. Period.
Number two – real estate is cheap right now, and my business partner and I have made the strategic decision to invest in the downturn. Our office in NYC is at 915 Broadway, just a few blocks from Union Square. In fact, just by happy coincidence, we’re in the same building, on the same floor, as Union Square Ventures, where Twitter VC star Fred Wilson works. Primo space, right?
Number three – and most importantly – we know what we’re up against and we have no fear. We’ve already faced down and won against the behemoths in PR/Social Media. Not every time, of course, but enough times to know it’s not a fluke: we’ve got “the right stuff.” We’re winning Fortune 1000 clients and just as critically, we are keeping them on the roster.
Our debut party is next week and tons of very cool people in PR, Social Media and Mainstream Media have already RSVP’d. It’s going to be a full house and we couldn’t be more excited to get this party started.
The official Social Media Release about SHIFT – NYC is being hosted at PressLift (a cool service from the folks at drop.io that I’ll write about in coming weeks), and up above is a video of Yours Truly, making the Official announcement … and I (grudgingly) recommend you stick around for the incredibly goofy out-takes, as well – consider it a Friday Fun video.
Thanks for your support! See ya in the Big Apple?!
Posted on: January 22, 2010 at 8:34 am By Todd Defren