Last Thursday was a banner day for SHIFT, as we cut the ribbon at the opening of  our NYC office.  We celebrated in style, ‘natch, with a party that included everyone from SavvyAuntie Melanie Notkin, to reporters from the Wall Street Journal, PRWeek, MediaBistro and RealSimple, to venture capitalists, and many more friends and colleagues.  Full-house.  Raucous and fun.

David Parmet of Marketing Begins at Home probably did the best job of capturing the “real me” — an unmatched combination of goofiness and ego.  I half-drunkenly stumbled out onto our NYC office’s (illegal) patio for this video interview:

Todd Defren – SHIFT Communications from David Parmet on Vimeo.

In other news, I am traveling a lot this week (thus being a week late with this post!) but, yes, I plan on writing up additional posts in our Social Media Ethical Dilemma series soon.

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