Beware of C.R.A.P.

I was chatting with a software entrepreneur today who confided, “Honestly, I hate running the business.  It is such a hassle!”

I’ve had days like that.  I despise the feeling of re-inventing the wheel.  I loathe meetings.  I’m constantly stymied by some of the issues I know we must push beyond to grow our agency.

Yet, I am an optimist.  I read books like SWITCH by the Heath Brothers and I am inspired to press on.  I see videos like this one — a presentation by Richard St. John, at TED, and I laugh through the next set of challenges I face.

In St. John’s presentation, he warns would-be successes to persist at all costs; to beware of C.R.A.P.  That’s Criticism, Rejection, Assholes and Pressure.

Sounds like good advice to me!

Posted on: March 23, 2010 at 12:46 pm By Todd Defren
One Response to “Beware of C.R.A.P.”



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