SHIFT Wins Quiznos – "MMMM…Toasty!"
Although the work’s already started, it’s only now that I can tell ya’ll about a recent Big Win for the SHIFT team.
As noted in a recent PRWeek article (sub. req’d), SHIFT was recently named as the Consumer Agency of Record for Quiznos.
We’ll be handling both consumer PR and Social Media assignments for this well-known, edgy brand.
We’re delighted by this hard-won victory. The Consumer AOR piece is significant to us: while Quiznos joins other large brands like Bing, J&J and Wells Fargo on the SHIFT roster, these mega brands tend to retain us for distinct ongoing assignments and project work.
While I can’t quote at length from the PRWeek article, certainly the best part of the piece was the closing paragraph, quoting our client Ellen Kramer, EVP of Communications at Quiznos:
“We hadn’t had a consumer AOR with this kind of strategic plan before,” Kramer said, when asked about the length of the new PR contract. “We all entered this relationship thinking this was absolutely a long-term relationship.”
I’ll toast to that!
Posted on: March 9, 2010 at 8:34 am By Todd Defren
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Bring back the Spong Monkeys.
Congratulations Todd. Quiznos has a soft spot in my heart, during the 2001 march Seattle earthquake, the local Tukwila store was the only place selling food, despite having the power out. Great service for the community.