SHIFT Wins Quiznos – "MMMM…Toasty!"

6dc16_quiznosAlthough the work’s already started, it’s only now that I can tell ya’ll about a recent Big Win for the SHIFT team.

As noted in a recent PRWeek article (sub. req’d), SHIFT was recently named as the Consumer Agency of Record for Quiznos.

We’ll be handling both consumer PR and Social Media assignments for this well-known, edgy brand.

We’re delighted by this hard-won victory.  The Consumer AOR piece is significant to us: while Quiznos joins other large brands like Bing, J&J and Wells Fargo on the SHIFT roster, these mega brands tend to retain us for distinct ongoing assignments and project work.

While I can’t quote at length from the PRWeek article, certainly the best part of the piece was the closing paragraph, quoting our client Ellen Kramer, EVP of Communications at Quiznos:

“We hadn’t had a consumer AOR with this kind of strategic plan before,” Kramer said, when asked about the length of the new PR contract. “We all entered this relationship thinking this was absolutely a long-term relationship.”

I’ll toast to that!

Posted on: March 9, 2010 at 8:34 am By Todd Defren
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