SXSW's Biggest Star: "Cowboy Todd"

Cowboy_todddefrenWhile I can’t be at SXSW in-person this year, I’m sending a proxy.  Literally.

If you are headed to Austin, allow me to introduce you to … “Cowboy Todd.”

Inspired and designed by my friend David Alston and his crew at Radian6, this 6–foot tall cut-out will be making the rounds of the party circuit, “Flat Stanley”-style.

David’s committed to taking Cowboy Todd to the AllHat2 event, Jason Falls promises to have Cowboy Todd serve you a funnel cake at his Funnel Cake Fandango, and my pals Aaron Strout, C.C. Chapman, Richard Binhammer, and Kyle Flaherty have committed to serve as Cardboard Cowboy wranglers, to make sure the Big Guy gets to a few other events.

Wanna get involved in the fun?

If you spot Cowboy Todd in Austin, be sure to check-in with him via Foursquare, or create a new spot for the big guy on Gowalla.

Take a photo with him and we’ll post the best entries to PR-Squared and the SHIFT Facebook Fanpage.  If you’ve got the funniest picture submission, I’ll draft a guest blog post for ya (or something similar).

Film yourself having a (drunken) conversation with Cowboy Todd, and we’ll give $1,000 to your favorite charity if you took the best/funniest video.

Tweet about #CowboyTodd and we’ll randomly select 5 winners to receive a $25 Amazon Gift Card. (But special consideration will be given if you tweet some funny one-liners, e.g., “Top 10 Things Cowboy Todd Didn’t Say at SXSW.”)

I can’t be there, but I sure hope Cowboy Todd has a blast.

I promise you — the guy’s no pushover.  He’ll drink you all under the table.



Posted on: March 11, 2010 at 8:44 am By Todd Defren
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