Facebook Marketing: Success Factors
Jeremiah Owyang was kind enough to tap SHIFT Communications among a dozen or so other Social Media thought leaders to investigate Best Practices in Facebook Marketing. The result is a must-read:
The 8 Success Criteria For Facebook Page Marketing
View more documents from Jeremiah Owyang.
(You can count this as more great content from Altimeter Group — yet again offered FREE! Think they’re giving the gang at Forrester and Gartner Group agita, yet?)
Posted on: July 28, 2010 at 7:34 am By Todd Defren



Great information thanks… Good to pass on to our small business clients. I run a Small Business and Technology Development Center as part of our University’s economic outreach in rural Arkansas. We have a number of small businesses that have started getting involved with Facebook but once they have their page really aren’t sure what to do. Great information to pass on to them to help them think through their goals. Thanks again.
When it comes to recognition, no one can get by the fact that it is hands down the easiest way to drive traffic.
Jut the water cooler conversation alone is a tremendous resource for advertising.
Thanks,
Mike