Here’s the thing. You already know you ought to be monitoring the socialstreams for mentions of your brand. You already know you ought to be participating. You already know you ought to be benchmarking and measuring your efforts.
So instead of telling you what you ought to IMPLEMENT right now, I’m going to suggest some things you ought to EXPERIMENT with now, so you can get ahead of the pack as these concepts become more mainstream.
Experiment with Facebook Ads. We’ve used Facebook ads with clients, and plan to do a lot more with it … but sometimes the usefulness of something only really hits you when it hits YOU. We recently used Facebook ads to help with a recent recruitment drive at SHIFT, and once again were pleased with the facility and cost of the tool. You can really target this stuff pretty narrowly and as you experiment you’ll soon see opportunities to impact your own clients or brand.
Experiment with Flowtown. I’ve met and liked the guys who run this Silicon Valley startup, and more importantly I’m intrigued by what they’re up to… using Flowtown, you can “discover who your customers really are and what they’re doing and saying on social networks.” Think about that for a second. If someone told you that they were offering a single interface from which to explore the socialstreams of your most influential customers or prospects, wouldn’t you get excited? Get excited.
Experiment with Booshaka, Twithority, IceRocket, etc. There’s more to Social Media Monitoring than Google, folks. These are just a few tools you could be using to see how your brand is being talked about across the social graph, including Facebook (which is a closed system unavailable to Google, and yet hosts the discussions of 500M people… maybe you oughta look into that?)
Experiment with video. Approximately 85% of the total U.S. internet audience regularly view online videos. 46M videos were viewed on Facebook alone in July 2010, ranking it 3rd behind Google sites (such as YouTube) and Yahoo.
Experiment with your employees. This sounds freaky but what I’m suggesting is that the Marcomm folks who tend to “control” the official socialstreams of the company identify 5 – 50 – 500 potential evangelists from within separate parts of the organization to aid in the monitoring and participation of the brand online. Set ground rules. Know that some things will get effed-up in advance. Watch what happens. My guess is that you’ll be pleasantly surprised.
What would you add to this list of experiments?
Posted on: September 29, 2010 at 8:45 am By Todd Defren