The Innovation Threat

This cartoon really rang true to me.  When you spend hours in a conference room, banging your head against the wall with your colleagues until everyone’s bloody and bruised from brainstorming, you start to care about the creative ideas you generate.  By definition, “creative” implies “new, fresh,” eh?  So when the client or prospect loses enthusiasm for the concepts being presented, simply because the agency hasn’t pulled off a similar project in the past, it’s disheartening to say the least.

My favorite clients are the ones who say, “Cool! Let’s try it!”

Granted, that gets harder as the budgets get bigger and/or the ideas get riskier.  But fortune favors the bold.

Posted on: June 13, 2011 at 8:57 am By Todd Defren
4 Responses to “The Innovation Threat”


  • Phil Spinelli says:

    Take something old…shift it 10 degrees right or left. Infinite fresh!

  • Bob says:

    Awesome cartoon! I like the quote under the picture. Trying something that is new and unique, will make whatever you are trying to do, will make your produce/etc. different than everyone else.

  • Stepehen Jack says:

    Yeah! it is ridiculous approach of some individuals who wants you to produce something extra ordinary, something which haven’t done before but they will not give you enough room actually no room for it because they are so afraid of taking risks which makes them to loose very good chances which time gives them.

  • Al Pittampalli says:

    Great cartoon, Todd. Risk is inherent in innovation. And fear is inherent in risk. People don’t like fear, but they have to do it anyway. Innovation is essential in this crazy new marketplace we’re living in! It’s not easy, but it’s worth it.

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