The Power of Word of Mouth Marketing: Infographic Edition

The Word of Mouth Marketing Association recently released this handy-dandy infographic.

While I am sick of infographics that extend across half the real estate of the blog (can we please start atomizing this stuff?), there were some great stats in here that are worth sharing…


Posted on: November 23, 2011 at 9:46 am By Todd Defren
18 Responses to “The Power of Word of Mouth Marketing: Infographic Edition”


  • bslogix says:

    really no doudt the mouth publicity is powerful marketing technique .But now facebook like networking sites also getting same powerful as mouth marketing.

  • Kathryn says:

    I’m not a big fan of this info-graphic. Not because it isn’t good information, but because it is just too busy. My eye jumps from one thing to another too quickly, so I have to go back and read things a second time, making the information hard to take in. I was very surprised to hear that 54% of purchase decisions are made from word of mouth, but human to human contact is our basic instinct, so I guess it makes sense. Really interesting information, I just wish it was easier to comprehend.

  • Nyasha K. says:

    i have always appreciated the power of of word of mouth. i personally make a lot of my purchasing decisions based on online reviews and recommendations from friends. i am also very vocal about good experiences i have had with companies, and even more vocal about the bad experiences. i think it is important to encourage customers to give positive feedback online. These comments are visible to a larger audience than just ones circle of friends. i really enjoyed this infographic. Very infromative.

  • Nyasha K. says:

    i have always appreciated the power of word of mouth and i personally make many of my purchase decisions based on reviews by friends and online. To me, the best way to create positive word of mouth is to offer the best product/service/value possible. One can never go wrong with a superior product. Encouraging positive feedback online is important too because it reaches a larger audience than just ones circle of friends. i really enjoyed this inforgraphic. Very informative.

  • Hannah Babcock says:

    This really goes to show that word of mouth marketing doesn’t only happen through our closest friends and family, but through people we don’t even know thanks to social media. I didn’t even realize 90 percent of WOMM occurs online, but when I think about it, it’s like “duh, of course it does.” When I debate on trying something new, the first thing I do is type the movie I’m thinking about seeing or the product I’m thinking about buying into the Twitter search engine and check real time reviews.
    Word of mouth marketing can be considered traditional in the way that we hear about the trends through our peers, but it’s also new media with this explosion of social media.

    Thanks for the info graphic. Really puts things into perspective!

  • Sami says:

    There’s no doubt word of mouth is extremely important. It would be interesting to see what marketing and pr campaigns have worked best to create a huge word of mouth following. This is a great way to create brand recognition but the problem with infographics is more times than not, they don’t provide enough background information to conduct research.

  • Lisa Grace says:

    As an author that has one book out through a small press and two more as eBooks on Amazon, all I have is word of mouth through fans. Some are enthusiastic enough about the series to blog or twitter, but I think most sales are coming from readers recommending it verbally to other readers.
    Now that the books are being optioned for a movie, I expect press will pick up, but frankly it’s the readers who are putting a push on.

  • Word of mouth marketing is incredibly important and now more effective than ever with social media allowing us to communicate in so many different ways. This is such a difficult marketing medium to harness since its success is largely defined by how organic and natural the process is. These are really interesting stats. Thank you for sharing!

  • andrew says:

    Yeah sometimes we underestimate the power of mouth, the word marketing starts first with our mouth before social media was introduced in our world, thats great

  • Heather Wilson says:

    @Ryan Critchett – My company was in the same boat and we really starting to question our marketing strategies since the results just weren’t there — especially in terms of traffic to our Facebook page and web pages. We actually were referred, by accident, to a marketing company that specializes in this “word of mouth” style marketing – MagicBuz – and over the last 2 years we’ve started to see a definite pick up because of it. This company is that “army of marketers” since they use a combo of videos, blogging, and general discussion to reach as many people as possible. It’s a strategy I hope other firms start using.

  • Word of mouth has done everything for us. Our customers are promotional distributors who belong collectively to a very large network, roughly 70,000 companies. The get onto forums and start talking about our product and they share information on their websites. The word of mouth advertising in this industry is very strong. Be offering free samples, they will order them in and review your product. I highly suggest looking for networks of companies and blast them with your product and ask for reviews. They will do it.

  • adelbert says:

    Yeah sometimes we underestimate the power of mouth, the word marketing starts first with our mouth before social media was introduced in our world, this is a nice post!

    Zero Dramas

  • Pretty sweet! WOM is definitely a big deal. Lately, in my company (pc repair), I’ve been sitting down for hours thinking about how (beyond the obvious ways) to generate a firestorm of WOM. I mean.. if you can get a lot of people talking, you’re so gonna get results. I’ve always loved the idea of having an “army of marketers” out there, promoting your business for you.

  • Sarti Maria says:

    This infographic is just another proof that brands should work hard on customer service and community managment in order to retain buyers.

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