H&R Block Taps SHIFT for Content Strategy

HRI know, I know, you’re busy planning a trip to the Apple Store to buy that sexy new iPad, and coordinating your SxSW festivities with all the other Social Media cool kids.  Spare me just one minute (and maybe a congratulatory tweet, eh?)

Now that the news has broken in PRWeek, I am delighted to note that H&R Block returned to SHIFT’s roster this year.

We’re working under the auspices of my friend Scott Gulbransen, who leads the Social Media charge there, and with whom we’ve had the honor of working with at Sony Online Entertainment and Applebee’s, in years past.  Here’s the relevant PRWeek blurb:

“SHIFT is our partner in developing this content strategy, not only in implementing it, but in helping us grow it and mature it over time so we reach our objective, which is owning that tax conversation,” said Scott Gulbransen, director of social media at H&R Block. “Our goal is to own the tax conversation in America, and if we’re going to do that then we have to be a good content producer, and so [SHIFT is] helping us deploy that.”

SHIFT will also lead content strategy, creating infographic campaigns, developing content strategy and distribution, and advising on social media strategy. It will also facilitate content-syndication efforts and blogger relations, including working with third-party bloggers to develop content for H&R Block.

And here’s a quick-n-dirty video I was able to paste together after twisting Scott’s arm during my last visit to Kansas City (this guy is honestly up for anything, god bless him!):

We’ve already been on the case for a few weeks and are off to a running start! Special thanks to the entire team at H&R Block for a triumphant return to the SHIFT family.  This marks the FIFTH client to return to SHIFT’s roster after the Great Recession took its toll, and we could not be more delighted.

Posted on: March 8, 2012 at 9:15 am By Todd Defren

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