Last week the inimitable Oatmeal published a kick-ass screed on the douchebaggery of most “Social Media Marketers.” (Seriously, click the link, it’s great.)
The essential message was to “do awesome stuff and people will ‘like’ you online.”
And that’s true, as far as it goes.
But there’s another message that marketers need to hear: “Not everything you do will be awesome.” And that’s okay.
The rapacious need of the interwebz to produce ever better/sillier/cooler content won’t mellow. To attempt to keep pace would be foolhardy. But that need not mean you never publish anything that isn’t “awesome.” After all, the ping is half the battle. You need to be in the mix.
So, sometimes, just curate other folks’ awesome stuff.
Sometimes, just publish something that’s low-cost to produce, yet which might be helpful to your audience.
Sometimes, be quiet for a little while.
Sometimes, go balls-out and hope for the best.
That’s the other half of the battle.
Posted on: April 17, 2012 at 8:36 am By Todd Defren