Hey. Do yourselves a favor and watch this li’l video from our pals in the Googleplex:
Caught this via the NYTimes. Remember this post about “Why Social Media Is The Future of Public Relations”?
Look out your window.
See that guy drinking espresso while fiddling with his iPhone?
Maybe he’s writing a Yelp/TripAdvisor/Angie’sList/Glassdoor/Amazon/Twitter/Facebook review of your company or product… which will be indexed by Google… which will be excerpted in a mainstream media feature… which will get picked up by a blogger… which will impact the purchase decision of your next customer.
That guy drinking espresso while fiddling with his iPhone may be as important to your success as a NYTIMES reporter.
Think about those concepts again, after watching this video.
Yea. I know, right? It’s coming.
Posted on: April 4, 2012 at 12:19 pm By Todd Defren