Project Glass: Sign Me Up!

Hey. Do yourselves a favor and watch this li’l video from our pals in the Googleplex:

Caught this via the NYTimes.  Remember this post about “Why Social Media Is The Future of Public Relations”?

Look out your window.

See that guy drinking espresso while fiddling with his iPhone?

Maybe he’s writing a Yelp/TripAdvisor/Angie’sList/Glassdoor/Amazon/Twitter/Facebook review of your company or product… which will be indexed by Google… which will be excerpted in a mainstream media feature… which will get picked up by a blogger… which will impact the purchase decision of your next customer.

That guy drinking espresso while fiddling with his iPhone may be as important to your success as a NYTIMES reporter.

Think about those concepts again, after watching this video.

Yea. I know, right?  It’s coming.

Posted on: April 4, 2012 at 12:19 pm By Todd Defren
4 Responses to “Project Glass: Sign Me Up!”


  • Brian DeVito says:

    I was actually talking about this with Emily (commented above) after its announcement. The technology is obviously amazing — it’s obvious Google’s been working on it for a long, long time.

    But are we (either as those on the cutting edge of digital media OR the average consumer) ready for this level of augmented reality? Even if we were, what would the learning curve be for us to incorporate this into our daily lives? Would this be a Siri 2.0?

    Few augmented reality programs have really done anything for the public past the two factor. It’s one of the reasons Layar has never really taken off either. People love the growth of tech, especially into this new visual realm, but at the end of the day, I think (at this point) that people still need that separation between virtual and reality. We aren’t ready for this just yet.


  • Great video. And the glasses aren’t half-bad either. Unless you like the unibrow look. I agree – this time is right around the corner. I think those who will succeed in business will be the ones who approach that person who’s fiddling with their phone, start a conversation, and ask them about their experience. What does this accomplish? It makes the social, mobile, and connected user feel important. And Google is bound to find that out sooner or later.

  • Frank Strong says:

    So true Todd, we do it every day, just like that. The future is now I suppose.

    • Kimberley says:

      Just dropping in. Great post. Great video. I too wonder if the public is ready to embrace such technology. The faster and easier the product becomes, the more likely the public will learn to love it. We still live in a fast-paced, “time is money” society. So checking in at every location or using a program to find the music section of a book store needs to take next to no time. Otherwise, this may only be a luxury used only on a lazy Sunday afternoon.

      But I love how such technology inspires. What a wonderful world we live in to have such ability to share our entire experience with the people we surround ourselves with.
      Keep it up Google. Keep it up.

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