SHIFT Communications Named Digital/Social Agency of the Year

Shameless self promotion time. Hang on.

SHIFT = winnersWow, wow, wow. We are busting at the seams over here.  Today the Holmes Group named SHIFT Communications the 2012 Digital/Social Agency of the Year – with “honorable mentions” in the category going to behemoths like Edelman, Ogilvy and Weber Shandwick.

This marks the 3rd time in the last few years that SHIFT has nabbed “agency of the year” honors.  We were the “Agency of the Year” according to the American Business Awards, and the “New Media Agency of the Year” (again via Holmes) back in 2008.

Both times we were psyched.  But this win feels extra special.

Let’s face it, the PR industry is moving in the Digital/Social direction moreso than ever before.  We’ve stayed on top of this trend from the get-go, vying for opportunities (and even winning sometimes!) versus agencies that are 10X our size.  In the process we’ve evolved a vision for the role of earned media and content marketing that we’re excited about … and for which this recognition is truly gratifying.

Here’s a link to the broader Holmes Group report, and below is the excerpt announcing our win… which I will be committing to memory for engraving on my headstone, right after the bits about “loving husband and father” …

Digital/Social Agency of the Year: Shift Communications

Shift’s investment in an integrated offering that blends paid, owned and earned media reaped rich dividends in 2011, spurring growth of around 15 percent. The firm’s digital capabilities encompass typical social media solutions, along with ecommerce, design/build and a content marketing facility that has proved a true differentiating factor. Shift leveraged this offering to land some impressive new business, including assignments from McDonald’s, AOL, Salesforce.com and H&R Block. And there was plenty of eye-catching digital work, for Overstock.com, Zeo, Everbank and, perhaps most notably, a crisis brief for Applebee’s that offers a model for crisis communications in the social media era.

Honorable mention: Edelman, Ogilvy PR, Weber Shandwick, Zocalo Group

If I’ve ever impressed ya as a nice chap, or helped you in some way, or made you think a little differently about marketing concepts, do me a favor and give us a tweet about this news?  All of my colleagues are so psyched and I know they’d appreciate it.  Thanks!



Posted on: April 24, 2012 at 12:00 pm By Todd Defren
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