Seriously, This Is Gonna Be Cool: The Corporate Social Media Summit

Next month I’ll be moderating a panel at the Corporate Social Media Summit, which is being held June 13-14 at the New Yorker Hotel in NYC.  It’s gonna be a great time, with an impressive list of corporate attendees, including SHIFT clients such as McDonalds and H&R Block, among many others (Whole Foods! Dell! Lego! Mercedes!).

I’ll be moderating the panel on “Reputation preservation and enhancement: Use social media to maximize the impact of your brand.”  I’ll be joined by McDonald’s Heather Oldani, Director of U.S. Communications; by Citi’s Jonathan Young, VP of Social Media & Digital Communications; and, by Brandy King, Senior Communications Manager at Southwest Airlines.

Think about that for a sec. I’ll be talking to communications execs from the fast food industry, from Wall Street, and from the airline industry, about “reputation preservation and enhancement.”  Could it be more perfect? It could not.

By the way, my client and pal – the brilliant and gutsy marketer Scott Gulbransen from H&R Block –  will be speaking on using advanced social media strategies to improve consumer engagement on another panel.  That’s another must-see.

Pretty compelling, eh? Register here. And don’t be daunted by the price, cuz I am offering readers of this blog a 35% discount (code: SPEAKER).

See ya there.



Posted on: May 4, 2012 at 10:05 am By Todd Defren

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