The social media press release is dead. Long live the social media press release!

New Social Media Press ReleaseIs the social media press release still relevant? In some ways, the answer might surprise you: the Social Media Press Release isn’t relevant as a standalone press release, because these days social media and earned media are one and the same. Gone are the days where you needed separate communications for someone who was in the mainstream media and someone who was a blogger. Today, if you don’t treat new media creators with the same level of access as traditional media outlets, you’re in for a bucket of relative obscurity, especially if your product isn’t especially share worthy.

So what does the modern press release look like? Click here to read the whole article on SHIFT’s blog!

Posted on: December 20, 2012 at 8:19 am By cpenn

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