There are some words that initially sound good when you write them. We all know them, and we all use them. They’re words that make you sound bigger, faster, smarter, or more appealing to your customers, prospects, and audience. Unfortunately, everyone else has exactly the same idea in mind and as a result, we end up with tired words, words that are overused, and no place is this more common than in the press release.
In partnership with Marketwire, SHIFT Communications sampled 5,000 press releases from 2012 to find out what we went overboard on.
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Posted on: December 19, 2012 at 8:00 am By cpenn