Imagine standing in your kitchen and seeing crates of supplies being carted in. Bags of fresh produce, jars of aromatic spices, coolers filled with delicious meats, all being piled into cabinets, counters, and refrigerators. At the end of the process, your pantry is completely filled with wonderful resources to make a meal. Now imagine yourself making and eating only boxed macaroni and cheese, because that’s all you know how to cook.

Want to know how this applies to marketing and PR? Swing by the SHIFT Communications blog and learn how to remedy this sad situation.