How to measure PR, parts 4-8


Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components. In this series on the SHIFT blog, we’re looking at 7 different ways to see how PR is improving the performance of your digital marketing and sales programs for organizations of all kinds. Take a look at the whole series, just finished today:

  1. Sales/business goals
  2. Marketing metrics
  3. Social media
  4. Search marketing
  5. Paid advertising
  6. Primary research
  7. Standard media metrics
  8. Analysis and conclusion

Be sure to subscribe to the SHIFT newsletter for roundups of all the blog posts there.

Posted on: March 28, 2013 at 7:51 am By cpenn
3 Responses to “How to measure PR, parts 4-8”


  • Alan Smith says:

    Nice post. All points are important and essential to consider while measuring the PR for your website. The social media has become very popular, so we should take advantages of it for our businesses.

  • Koba says:

    Using a dictator like Mussolini in a post like this is a weird choice and it is even worst if you think how many people he killed. i would change it immediately.

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