Over on the SHIFT blog, our team took a look at influence – the psychological phenomenon, not the social media metric – and how public relations can be used to grow your influence. Take a look at the entire six part series:

1. Scarcity
2. Authority
3. Consistency
4. Social Proof
5. Liking
6. Reciprocity

Our next series, 7 ways to measure PR, is just getting underway. Be sure to visit over the next couple of weeks as it rolls out!