What makes an agency successful begins not with fancy corporate jargon or a client roster of well known brands, but with the people at it. Choosing who those people are and who they collectively can be is a daunting challenge overall, but impossible without knowing what you stand for. That’s why core values are so important. At SHIFT, our core values are part of employee reviews. They’re part of monthly team meetings, when team leaders recognize accomplishments by their team members aligned with each of the values. They’re part of our hiring process, and candidates are evaluated based on how aligned they are with the values of the firm – and we’ve turned down many, many people who look good on paper but they weren’t going to be a good fit based on values.
Core values help you to implement the essence of strategy: knowing what to say no to. Without them, you’re a car without a GPS, and you’re just as likely to drive into a bad neighborhood as you are to get where you want to go.
If you want to learn more about what the values mean, read this series by SHIFT Senior Vice President Catherine Allen on each of the values and how we interpret them.
If you want “the secret sauce” to longevity as a business, it’s adhering to values like these, especially when the temptation to do something easier or more profitable arises.
Posted on: May 20, 2013 at 8:29 am By cpenn