It’s becoming fashionable to take a bite out of Apple. There was Jean-Louis Gassée’s scathing article in the Guardian. There was Jon Gruber (of Daring Fireball) damning Apple with faint praise: blaming the media for cherrypicking the news to weave a narrative about Apple’s slow demise. I expect the chorus to grow louder before it weakens. Blood in the water, and all that.
Apple doesn’t do itself many favors. Its trenchant secrecy used to seem cool – and I daresay it would still be considered cool – if not for the fact that a) competitive technologies are legitimately “catching up” to the iDevices and, b) the company’s accounting tricks seem increasingly slinky and mean-spirited.
Bloomberg reported: “Apple avoided as much as $9.2 billion in taxes by financing part of a $55 billion stock buyback with debt rather than offshore cash that would have been billed by the U.S. government.”
Juxtapose that legal money laundering with the typical mindset of the prototypical iConsumer. I daresay most of Apple’s biggest fans are Obama supporters, and certainly the media tastemakers skew more liberal. At some point the corporate accounting chicanery will sound a discordant note that continues to toll. “These guys at Apple? These are not good guys. They are not pro-American. They’d go to any length to avoid paying taxes that would benefit America’s defense, infrastructure and education. And worst of all, sin above all sins: their tech is now only on-par with everybody else.”
In other words: not cool. Not anymore.
What do you do about this if you work at Apple PR?
Posted on: May 7, 2013 at 7:22 am By cpenn