Archive for December, 2013

Did early bloggers make a difference?

Todd DefrenAs is his wont, Tom Foremski has once again inspired me to take (digital) pen to (virtual) paper; this time in response to his recent, somewhat wistful article: “Blogging failed to challenge mainstream media.” I have seen various responses to Tom’s post, the key theme being: “did we (early bloggers) make a difference?” It’s easy to suggest, for example, that the recent rise in a brand’s need to use paid media strategies to gain more visibility and engagement is yet another sign that the good guys lost; that the Cluetrain ran off the tracks.

Did it? Did blogging fail to make a difference?

Click here to read the rest of the post over on the SHIFT blog.




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