Put out the fires with effective crisis communications

Over on the SHIFT blog, we’re looking at the strategy for extinguishing the fires when your brand is ablaze. Knowledge, speed, and ownership are the three keys that will help you get things under control quickly with effective crisis communications.

SHIFT Crisis Communications Strategy

Learn more and download the free infographic now!

Posted on: April 2, 2013 at 8:41 am By cpenn

How to measure PR, parts 4-8

Dreamweaver

Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components. In this series on the SHIFT blog, we’re looking at 7 different ways to see how PR is improving the performance of your digital marketing and sales programs for organizations of all kinds. Take a look at the whole series, just finished today:

  1. Sales/business goals
  2. Marketing metrics
  3. Social media
  4. Search marketing
  5. Paid advertising
  6. Primary research
  7. Standard media metrics
  8. Analysis and conclusion

Be sure to subscribe to the SHIFT newsletter for roundups of all the blog posts there.

Posted on: March 28, 2013 at 7:51 am By cpenn

How to measure PR, parts 1-4

All sizes | Men of Fort Story operate an azimuth instrument, to measure the angle of splash in sea-target practice, Fort Story, Va. (LOC) | Flickr - Photo Sharing!

Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components. In this series on the SHIFT blog, we’re looking at 7 different ways to see how PR is improving the performance of your digital marketing and sales programs for organizations of all kinds. Take a look at parts 1-4:

  1. Sales/business goals
  2. Marketing metrics
  3. Social media
  4. Search marketing

Be sure to subscribe to the SHIFT newsletter for roundups of all the blog posts there.

Posted on: March 25, 2013 at 7:28 am By cpenn

Influencing Your PR, Parts 4-6

IMG_2808

Over on the SHIFT blog, our team took a look at influence – the psychological phenomenon, not the social media metric – and how public relations can be used to grow your influence. Take a look at the entire six part series:

  1. Scarcity
  2. Authority
  3. Consistency
  4. Social Proof
  5. Liking
  6. Reciprocity

Our next series, 7 ways to measure PR, is just getting underway. Be sure to visit over the next couple of weeks as it rolls out!

Posted on: March 19, 2013 at 8:15 am By cpenn

Influencing your PR, parts 1-3

Podcasters Across Borders 2009

Over on the SHIFT blog, our team is taking a look at influence – the psychological phenomenon, not the social media metric – and how public relations can be used to grow your influence. Take a look at the first three pieces of a six part series:

  1. PR and scarcity
  2. How PR boosts your authority
  3. Consistency ties PR and sales together

Stay tuned to the SHIFT blog for the rest of the series!

Posted on: March 4, 2013 at 8:04 am By cpenn



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