How to measure PR, parts 4-8

Dreamweaver

Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components. In this series on the SHIFT blog, we’re looking at 7 different ways to see how PR is improving the performance of your digital marketing and sales programs for organizations of all kinds. Take a look at the whole series, just finished today:

  1. Sales/business goals
  2. Marketing metrics
  3. Social media
  4. Search marketing
  5. Paid advertising
  6. Primary research
  7. Standard media metrics
  8. Analysis and conclusion

Be sure to subscribe to the SHIFT newsletter for roundups of all the blog posts there.

Posted on: March 28, 2013 at 7:51 am By cpenn

How to measure PR, parts 1-4

All sizes | Men of Fort Story operate an azimuth instrument, to measure the angle of splash in sea-target practice, Fort Story, Va. (LOC) | Flickr - Photo Sharing!

Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components. In this series on the SHIFT blog, we’re looking at 7 different ways to see how PR is improving the performance of your digital marketing and sales programs for organizations of all kinds. Take a look at parts 1-4:

  1. Sales/business goals
  2. Marketing metrics
  3. Social media
  4. Search marketing

Be sure to subscribe to the SHIFT newsletter for roundups of all the blog posts there.

Posted on: March 25, 2013 at 7:28 am By cpenn

Influencing Your PR, Parts 4-6

IMG_2808

Over on the SHIFT blog, our team took a look at influence – the psychological phenomenon, not the social media metric – and how public relations can be used to grow your influence. Take a look at the entire six part series:

  1. Scarcity
  2. Authority
  3. Consistency
  4. Social Proof
  5. Liking
  6. Reciprocity

Our next series, 7 ways to measure PR, is just getting underway. Be sure to visit over the next couple of weeks as it rolls out!

Posted on: March 19, 2013 at 8:15 am By cpenn

Influencing your PR, parts 1-3

Podcasters Across Borders 2009

Over on the SHIFT blog, our team is taking a look at influence – the psychological phenomenon, not the social media metric – and how public relations can be used to grow your influence. Take a look at the first three pieces of a six part series:

  1. PR and scarcity
  2. How PR boosts your authority
  3. Consistency ties PR and sales together

Stay tuned to the SHIFT blog for the rest of the series!

Posted on: March 4, 2013 at 8:04 am By cpenn

Breaking Stuff Without Breaking the Bank

157999383We were in talks with a FORTUNE 1000 brand marketer recently, who described one of the challenges they’d faced with prior agencies: “It’s not that they didn’t come up with some great ideas; it’s just that all of those ideas seemed to come with a $100K+ price tag to execute.”

It’s not that a $100K+ idea (or million-dollar idea for that matter) can’t be awesome and effective, either; but it’s also true that the appetite for such initiatives is naturally small. There are only so many times you can convince a client to do such things. Because they tend to be elaborate they take a while to pull off (that’s an opportunity cost, right there). And in every case the price of failure is high; every project of this nature is born with a target on its back.

Gimme cheap and fast any day. Cheap, fast ideas can also be awesome and effective. They’re low-cost so you can do them far more often.  They are NOT low-risk, especially for a big brand with high exposure risks, but, there is far more forgiveness for breaking stuff if you didn’t also break the bank.

 

Posted on: February 18, 2013 at 9:24 am By Todd Defren



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