Can public relations impact SEO?

You bet it can.

SEO and PR - YouTube

Learn the 3 different ways earned media and public relations can boost your search marketing efforts in this video from SHIFT Communications.

Posted on: January 15, 2013 at 8:09 am By cpenn

Upcoming Webinar: Build and Convert Audience with Chris Brogan and Christopher Penn

Chris Brogan & Penn #pcb6

  • Are you struggling to find new audiences?
  • Are your audiences not giving you the business you need?

Join New York Times Bestselling Author and Human Business Works CEO Chris Brogan and SHIFT VP of Marketing Technology Christopher Penn on Thursday, January 17th, at 3 PM ET/12 PM PT for a one hour conversation about how to build and convert new audiences. We’ll look at social media, email marketing, earned media, public relations, and much more, take your questions, and share what’s working for us.

Topics will include:

  • What audience building tactics work on the different networks, and how they differ from each other
  • Effective tips and tactics for converting the attention you get into tangible business assets
  • How to grow a powerful and successful email list
  • Hard vs. soft selling and how to sell with value
  • Measuring what’s working and what’s not

Register now for free.

Posted on: January 14, 2013 at 7:20 am By cpenn

Looking for a quick PR hit?


Looking for a quick PR hit? Look again. Quick PR hits are largely “urban legends”, at least in the world of PR. Why? It comes down to trust. Learn more on the SHIFT Communications blog about why.

Looking for more from Todd? Read this blog post to find out where he is.

Posted on: January 8, 2013 at 9:21 am By cpenn

What’s Up with PR-Squared?

Regular readers (god bless ‘em) might have noticed some wonkiness with the blog lately.  I haven’t been writing all the posts, for one, and more importantly, any of the good content increasingly requires you to head over to the new, official, sweet-as-honey SHIFT Blog on our agency website.

A few things going on.

Number One: Chris Penn. He’s smart and indefatigably prolific. (Example: “Three Reasons B2B Companies Ought to be on Google+”) … And he sometimes deigns to cross-post here at PR-Squared. The more of that cross-posting he does, the better off we’ll all be, trust me. 

Number Two: as Chris is nominally in charge of our website, SEO and blogging efforts, he wants to guide you all to our website.  That’s not an awful thing, as the OTHER blog posts there (originals by Chris, as well as by numerous other SHIFT staffers) tend to be pretty flaming awesome, whether you’re a marketer, a PR student, or any variety of ninja.

Number Three: this CEO gig has me headed in more varied directions, more often, and the idea of blogging 1–3 times per week, like the good ol’ days, is enough to make your humble blogger’s head spin.

Last but not least, the majority of “thought leadership” points I want to expend in 2013 are pointed towards the convergence dynamic discussed late last year. I’m not one to beat a dead horse (or try not to be that sort).  I know you don’t want 27 posts on the same theme.  But the “convergence concepts” are what I spend the most time on, either convincing clients to give it a whirl or talking about current executions of Converged Media strategies with our agency account teams – activities which tend to be internally-focused.

So: don’t unsubscribe or anything, just know that the better long-term bet is to start checking in on the SHIFT Blog much more often: that’s where the Good Stuff will be posted, more often than not.  When I personally have something cool or important to say, it will still be posted here!  (Oh, and P.S. I expect to have something VERY COOL and VERY IMPORTANT to talk about soon!)

Thanks for your ongoing support!

Posted on: January 7, 2013 at 12:51 pm By Todd Defren

Learn how to write headlines in 55 characters or less

Signage 55 speed limit

This approximates the length of a 55 character headline. (minus the period)

That’s what you’ve got to work with in a mobile environment if you want your story, your pitch, your press release to get noticed and read. How do you cram that much goodness into so small a space?

Find out on the SHIFT Communications blog.

Posted on: January 4, 2013 at 7:45 am By cpenn

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